Plastic Cosmetic Surgery Graphics

When this plastic surgery practice first started its social media accounts seven years ago, their posts did not effectively represent the brand or leave a lasting impression. The content consisted mainly of generic stock photos, lacking meaningful text, and featured mismatched colors and various fonts on every image.

Upon joining the team four years ago, my initial responsibility was to establish a comprehensive brand guide.

The purpose was to make it so that when people saw their posts they instantly knew it was for the practice. That meant every graphic had consistent coloring and fonts. To determine what these would include, the practice's website was a point of reference.

You can view the brand guide below and learn more about how I determined what colors and fonts would be vital in showcasing who the practice is. Also, you can see the graphics I created and how they are all cohesive.

I actively took on the second major project of encouraging the practice to capture a higher volume of photos and videos showcasing their diverse treatments and procedures, as well as featuring their talented staff. Though there is still progress to be made, the below graphics demonstrate their growing dedication to consistently producing engaging video content and captivating imagery.